Are you incorporating SEO into your digital marketing strategy? If the answer is no, then you probably should. SEO is an essential ingredient for any successful marketing strategy. With advertising the benefits only show as long as you continue paying, the moment you decide to stop advertising your visitors, engagement, conversions will slow down. SEO is more long term and as your website is filled with quality content and possesses some brand authority it will not be as fickle as ads. SEO improves your online presence, increases organic traffic, and helps you grow your business.  ## Ensure Your Technical SEO Is Up To Scratch The best SEO Consultants take a holistic approach believes Gaz Hall: Common technical mistakes can impact many or all pages of a website. Loading speed is a known Google ranking factor and a very important user experience factor. Is your SEO audit as thorough as it could be? Search engines generally display meta descriptions when the searched-for phrase appears in the description, which is why it's so important to optimize the meta description for SEO. If you are looking for a [AI SEO Services](https://joinindexed.com/) to help you with your Google rankings, then a simple Google search should suffice. ## Quality Content Helps You Generate Backlinks A common mistake in SEO is to write content for a site first and then spend time afterward “optimizing” it with keywords. Writing is a skill people commonly struggle with—which is understandable—it is not always an easy task to write in a way that truly connects with an audience. Luckily, there are ways to spruce up your abilities. Good content is the reason that 57% of marketing executives say that their content-focused SEO is the most effective tactic. And out of Google’s more than 200 ranking signals, Google itself says that content is one of the two most important factors. If you are looking to create high-quality content, you will need to learn as much as you can about your competitor's publishing history. Unless you want to become a [SEO Agency](https://joinindexed.com/seo-agency) yourself, there is no point in spending your time trying to keep up with Googles changes. ## Understand Your Competition Like Never Before Keeping an eye on your competition's Search Engine Optimisation can provide information to develop strategies that could create competitive advantage in the future. Many people will lose out on business to competitors they have never even heard of simply because they’ve never taken the time to do competitive research. Understanding what your competition is doing will help you position yourself, and your product or service, within the market. The goal of a competitive analysis is to uncover opportunities, diagnose potential weaknesses, assess keyword difficulty, and strengthen your SEO strategy by finding out what’s already working (or not working) for your competitors. Identifying the competition in a market helps determine if your business idea is feasible. Information gathered during an SEO competitive assessment also directs how a product/service should be positioned within the market A professional [London SEO Agency](https://searchauthority.co.uk/locations/london-seo-agency.html) will keep themselves updated with the latest trends and techniques which are working well in the market. ## Analysing Possible Google Search Terms Keyword research is an SEO practice of finding, analyzing and using the phrases people use to search for information on the internet. Whether you’ve heard this a few times already or your first is yet to come, “Keywords are dead” is a phrase that continues to barge its way into SEO circles. Finding and leveraging the right keywords for your site is an ever-important task, because Google and other search engine’s algorithms have become increasingly sophisticated and better at detecting deceptive keyword stuffing and “black hat” SEO tricks. Starting with a general keyword list is always best, followed by specific categories or topics. Explore Google to see the keyword landscape as well as related questions people ask, and check out related blogs or forums for more insights. A recommended [SEO Consultant](https://gazhall.com) will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands. ## Cool SEO Statistics You Should Know Below you’ll find hand-picked statistics about many aspects of search engine optimisation: - 68.2% of first-page YouTube results are HD videos. - 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. - 28% of searches for something nearby result in a purchase. - Only 5.7% of pages will rank in the top 10 search results within a year of publication. - 90.63% of pages get no organic search traffic from Google. - Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. With a [Content Marketing](https://searchauthority.co.uk/blog/What-is-Content-Marketing.html) ensuring the success of your online marketing program, you can focus your attention back on running your business. ## Google Puts A Value On Backlinks Backlinks work as a vote of confidence in your business or service. When someone links to your website, they are saying it’s a good resource or it’s useful. Otherwise, they wouldn’t bother linking to you. Backlinks obtained from linking domains of high authority usually offer more value (link equity) than links from low-quality, new, or spammy websites. Backlinks from spammy websites should be avoided whenever possible. You will gain backlinks organically from blogging regularly and creating useful content. As people read your content and find it helpful for their audience; they may link to it from their site. In the same way that I have placed links throughout this content that I think you’ll find handy. Links are not just good for SEO. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy. The range of services of a [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) includes both off-page and on-page SEO optimization. ## Build Trust And Loyalty Through Local SEO Links from local news sites, community blogs, and so forth prove that your site is trusted by your neighbors. Localized content and local link popularity are factors, just as it is in Google’s traditional search algorithm, so it's important to build local landing pages for each of your locations. The more you participate in the local community, the more digital PR you'll receive. Returning customers are incredibly valuable. And another one of the top local SEO advantages is that it can help bring more returning customers your way. With a tech-savvy [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment. ## What Is Your Company's Approach To Global SEO? International SEO is a combination of doing SEO as you're used to, while reflecting cultural differences. ptimizing your site for an international audience is not a simple process. Without an effective international strategy for SEO, you’ll most likely fail to reach your target audience and jeopardise your ambitions for global expansion. Do keep in mind that different markets favor different social media platforms, especially when it comes to combining e-commerce functions with social. A [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) knows that content quality and user experience are the most important elements of search engine optimization. Be careful and do your homework before you suggest an SEO course of action. To do Search Engine Optimisation uncommonly well brings success. Check out further details on the topic of Search Engine Optimisation Consultants on this [Wikipedia](https://en.wikipedia.org/wiki/Search_engine_optimization) entry. ## Related Articles: [Additional Information About Search Engine Optimisation Consultants](https://clickandconnectclubs.com/index.php?do=/public/forum/posts/id_6436/) [Additional Insight About SEO Experts](https://forum.motobuys.com/showthread.php?tid=33643 ) [More Insight On SEO Consultants](https://twittx.live/read-blog/25341 ) [Further Findings About SEO Consultancies](https://askme.medemy.in/question/seo-consultants/ ) [Background Findings With Regard To SEO Consultancies](https://www.minorityreporter.net/group/minority-reporter-group/discussion/c54bf71a-6d6f-4573-b1f3-b11686265ca6 ) [More Insight With Regard To Search Engine Optimisation Consultants](https://developers.sygna.io/discuss/67dd79d4c1b1570046286fbd) [Additional Insight About Freelance SEO Consultants](https://android-help.ru/forum/user/18063-lindsayknoxx/ )