Makeup For Ever was founded in 1984 by Dany Sanz, a visionary makeup artist and sculptor. Sanz’s journey began in the theatrical world, where she recognized a need for high-quality, long-lasting makeup products that could withstand the demands of stage performances. Frustrated by the limitations of existing products, she decided to create her own. Starting in a small Parisian boutique, Sanz developed a range of professional-grade cosmetics that quickly gained popularity among makeup artists. Her innovative formulas and extensive color range attracted the attention of the fashion and film industries, propelling the brand to international acclaim. https://www.makeallure.com/